Louisville
In honor of the national holiday, Joella’s will also offer a free Grilled or Fried Tender March 30-April 5 with the purchase of any adult entrée
LOUISVILLE, Ky., (March 28, 2022) — Joella’s Hot Chicken, a Louisville-based fast-casual restaurant known for its hot chicken and made-from-scratch Southern Sides, has added a new heat level to the menu, just in time for guests to give it a try on National Hot Chicken Day (March 30, 2022). The new level, called Ghost Pepper, is just a little less intense than the waiver-worthy Fire-In Da-Hole – the highest level on Joella’s heat spectrum.
To celebrate National Hot Chicken Day and their new heat level, Joella’s is once again giving away a free Grilled or Fried Tender with the purchase of any adult entrée. From March 30-April 5, guests enrolled in Joella’s rewards program can add on their free tender spiced at their favorite level or prepared with the new Ghost Pepper blend of spices.
“We’ve heard from so many of our fans that they’re a little too chicken to try our ‘Fire-In Da-Hole.’ But they’ve also told us they need a bit more kick than ‘Hot’ was giving, so Ghost Pepper was made just for them,” said Tye Pollak, Joella’s chief operating officer. “We hope this free tender offer on National Hot Chicken Day brings them to Joella’s to try our new blend of spices, or any of the other flavor levels they’re craving.”
The addition of Ghost Pepper brings Joella’s heat level choices to seven:
- Level 1 – Traditional Southern (no Heat)
- Level 2 – Spiked Honey (Sweet and mild with a twang)
- Level 3 – Ella’s Fav (Flavor and little heat)
- Level 4 – Tweener (Medium heat, between mild and hot)
- Level 5 – Hot (Spicy fire – hot but not scary)
- Level 6 – Ghost Pepper (NEW! Lingering heat, spooky hot)
- Level 7 – Fire-In Da-Hole (Inferno – so hot you need to sign a waiver to try it!)
The free tender offer is available for guests enrolled in Joella’s Hot Chicken’s rewards program. Anyone can sign up for the rewards program for free through www.joellas.com.
The new Ghost Pepper spice level is a permanent addition to the menu at all Joella’s locations in Florida, Georgia, Kentucky, Ohio, and Indiana. For more information on Joella’s and to see the full menu, visit Joellas.com or follow the brand on Facebook, Twitter, or Instagram.
About Joella’s Hot Chicken
Joella’s Hot Chicken is a Louisville-based fast-casual restaurant serving hot chicken and a variety of made-from-scratch Southern sides. Joella’s menu features fresh, all-natural chicken brined and spiced with six unique heat levels. Favorite menu items include Fried or Grilled Tenders, Big Wings, and Chicken and Waffles, paired perfectly with Southern sides including Creamy Mac & Cheese, Green Beans with Bacon, Collard Greens with Bacon, Sweet Vinegar Slaw, and Kale Crunch Salad.
Founded in 2015, the company now includes 17 locations throughout Florida, Georgia, Indiana, Kentucky, and Ohio. It offers dine-in, pick-up, and delivery, and select locations offer a drive-thru. Joella’s has won numerous awards including the 2020 QSR Magazine 40/40 List of Hottest Startup Fast Casuals, #10 in Restaurant Business Magazine’s 2020 “The Future 50” list, the 2018 Best of Louisville Reader’s Choice Award for Best Fried Chicken Restaurant, and Best Chicken in the Bluegrass State. For more information visit us at www.joellas.com. Follow us on Facebook at facebook.com/joellashotchicken, Instagram @JoellasHotChicken, and Twitter @Joellaschicken.
