(For immediate release via Joella’s)
Joella’s Hot Chicken Opening in Broad Ripple October 22, 2018!
First 100 people in line receive FREE chicken for a year, additional promotions planned throughout the week
LOUSIVILLE, Ky. October 15, 2018 — Joella’s Hot Chicken , a Louisville-based fast-casual restaurant featuring Nashville hot chicken and made-from-scratch sides, will open its second Indiana location October 22, 2018 in Broad Ripple at 1072 Broad Ripple Ave., Indianapolis. The new restaurant is located in the former Applebee’s space and will feature a patio overlooking the White River where guests can enjoy Joella’s jumbo chicken tenders, jumbo wings and fan-favorite side dishes including creamy mac n’ cheese, crispy thin fries, and kale crunch salad.
As part of the grand opening celebration, Joella’s is giving away nearly $50,000 in FREE chicken meals to the first 100 adults in line. A one-year supply of free Joella’s Hot Chicken (52 coupons) will be awarded to each of the first 100 adults, age 18 years and older with identification. The line can begin forming up to 24 hours prior to the restaurant’s opening, with prizes given away on October 22 at 8:00 a.m. Guests waiting in line will be treated to complimentary hot chicken samples, coffee, Joella’s swag, games, plus Chicken and Waffles at 8:00 a.m.
“The hot chicken food trend is still in its infancy, and our first location in Indianapolis has become very popular,” said Christina Happel, Regional Vice President of Operations for Schulte Restaurant Group. “Joella’s has steadily grown since it first opened its flagship store in 2015, and we’re looking forward to growing our brand in the popular Broad Ripple neighborhood.”
In addition to Monday’s free hot chicken for a year giveaway, Joella’s will show its gratitude to Indianapolis with a variety of special promotions and giveaways:
• October 22 – FREE hot chicken for a year to the first 100 adults at 8:00 a.m., plus giveaways every hour including free chicken for a year, Joella’s t-shirts etc.
• October 23 – Kids Eat Free all day, Waffle decorating station at 4 p.m.
• October 24 – Free extra chicken tender with purchase of any chicken plate, sandwich or salad
• October 25 – Free small banana puddin’ with purchase of any chicken plate, sandwich or salad
• October 26 – $2.50 Cock-A-Doodle Brew (beer) with free drink koozie
This is the seventh location to open for the popular Louisville-based fast casual dining chain, with plans to open a location in Bloomington, Ind. In January 2019. Joella’s also debuted a new food truck this fall that will be available for large events and weddings.
Joella’s Hot Chicken is made from 100 percent all natural, antibiotic and hormone-free chicken and comes in six spice levels: Traditional Southern, Spiked Honey, Ella’s Fav, Tweener, Hot and “Fire- in da-Hole.” Guests will enjoy the many made-from- scratch side dishes such as creamy mac and cheese, sweet-vinegar slaw, garlic fries and kale crunch salad. Banana Puddin’, Pies in a Jar, and fried Nutella© poppers are favorites on the dessert menu. For a limited-time this fall, Pumpkin Pie in a Jar will also be served. Joella’s proudly serves Boylan craft soda in addition to a local craft beer selection and Cock-ADoodle Brew.
Joella’s Hot Chicken has won numerous accolades, including Best Chicken in the Bluegrass State and Best New Restaurant in Lexington, Ky.